In local Adwords Marketing news, an Adwords Authorized Reseller in Atlanta may have made a significant error that could cost them their credentials and possibly litigation.

What is an Adwords Authorized Reseller? Why do I feel so much less confident in the term Reseller as opposed to Google Certified Adwords Professional? Or Google Qualified Company? Or perhaps best of all Google Analytics Authorized Consultant?

Why is it so difficult to find good information on the Adwords Authorized Reseller program?

Before I go into a detailed answer to these questions I should back up and tell you the story. Some of you already know, but bear with me I will try to keep this brief but pointless.

My first encounter with a Google Adwords Authorized Reseller was when one tried to woo a client of ours with the suggestion that they could give him great results in 30 days for a relatively low fee. This company then made a near exact duplication of the website we developed and put it at a slightly different domain name and proceeded to serve Adwords ads like it was their common practice.

When I found the site I was shocked. How could someone consciously do something that violated Google Guidelines and Adwords Policies and with no potential gain!? Now I know that there are plenty of people who will violate Google Policy in order to get traffic to their site. I know that there are plenty of people who have done this successfully. I do not know of anyone before who has done it in a situation where there was no potential upside and the potential downside is being completely removed from the Google Index.

It turns out that the results that this company provided was nowhere near as effective as ours and it was easy to explain to the client that he had made a boo-boo and that all could be forgiven as soon as the offending copycat site was removed.

But what of this unethical company? Is there a regulating body that should be notified of this behavior? Is there any potential blowback from reporting them?

These are the answers I don’t have – If you’ve got ‘em let me know. It is companies like these that give us all a bad name.

Regards,

Eric Werner

Share on Facebook