Capital or Lowercase in SEO

August 27, 2008

I know that singular vs. plural matters in SEO, but does capitalization matter? It appears to make a difference in the search engines some of the time. The official explanation is that ‘We may take this into account if we can recognize that it is relevant to the query.’ E.g. Someone search for ‘US’ is [...]

Read the full article →

Who Uses The Internet?

August 4, 2008

Who Uses the Internet? Some interesting data on who is using the internet. I found this while I was trying to determine the status of the “Digital Divide” in the United States. Is it worthwhile to market to an adult demographic that has a household income below 30,000 and no education? The answer is a [...]

Read the full article →

Atlanta SEO Conference

August 2, 2008

Atlanta SEO Meetup In continued efforts to improve the state of SEO networking in Atlanta we’ve become co-organizers of the Atlanta SEO Meetup Group. This group is designed for website owners or stakeholders to  help them to understand how to get their needs met. There is also the new Atlanta SEMPO. This group is designed [...]

Read the full article →

Google Local Business Results Optimization

July 25, 2008

When the new Google Local Business Results began showing in the search results there was much speculation about what it took to get moved to the top of the listings. Around July of 2006 the methods to rank higher in Google Local was still shrouded in mystery. Apparently not even the top experts had a [...]

Read the full article →

Search Marketing Metrics – Beyond Conversions

June 27, 2008

We went to the AiMA event last night. The topic was finding the value beyond click to conversion. There were some very professional speakers and they did a wonderful job presenting the material. The first two (Yahoo Guy and Google Girl) were really good speakers talking about things that we already know and that we’re [...]

Read the full article →

Google Index Blues

June 13, 2008

In this industry every now and then you run into strange situations and strange client requests so often that it becomes the norm. Some of my favorites are the people who absolutely must get ranked for certain phrases but have a very limited budget. Other times there are people who have budget aplenty but have [...]

Read the full article →

Google Adwords Account Management Tool – Advanced Webinar

June 3, 2008

Perhaps there are good reasons why you would need that functionality… I thought that for this post it would be handy to describe my impressions of the usefulness of the program before and after this Adwords Editor Webinar which promises to provide advanced tactics for using the Google Adwords Account Management Tool. If you are [...]

Read the full article →

Social Media Marketing News

May 13, 2008

With regard to Social Media Marketing news, just days ago the Washington post reported on Google announcing that they will provide a service that lets any Web site to become a social site. Currently in Beta, Friend Connect lets any Web site get social features up and running immediately without programming – by merely adding [...]

Read the full article →

Social Media Optimization at Live Events

May 2, 2008

I originally had the Aha! moment almost 10 years ago at a party in Atlanta. Social Media Optimization at Live Events was the wave of the future. I remember spending the remainder of the evening trying to convey the significance of this concept to a woman I met that night. (In retrospect I have no [...]

Read the full article →

Google Grants Management for Non-Profit Organizations

May 1, 2008

One of the projects I have taken on recently is the management of two Google Grants for an Atlanta non-profit organization. When I first heard about Google Grants it was the type of thing that made me feel very positive about Google. I knew that the fact that they would provide this free advertising for [...]

Read the full article →

← Previous Entries

Next Entries →