How To Improve Bounce Rate

February 24, 2009

On the Google Blog Avinash Kaushik wrote a post on Bounce Rate that begins a series called The Power of Measurement. Lesson one is on Bounce Rate. Bounce Rate is a very easy metric to understand. For that reason it is always one of the first concepts I talk about to my clients that need [...]

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Google Analytics Training

December 30, 2008

Google Analytics Training Series The Google team is gradually providing the public with more free information about how best to install, configure, and use Google Analytics to its fullest. Training is going to continue to be really important to get the kind of adoption rates they want for this service. The Google Analytics Blog has [...]

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Online Marketing Training and Coaching

December 23, 2008

As many of you know I’ve recently finished my Web Analytics class at the University of British Columbia. I was incredibly fortunate to have the renowned analyst and lecturer Stephane Hamel as my teacher for this session. In very few occupations do you get the opportunity to be taught by the very top industry professionals. [...]

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Event Tracking Challenges

December 19, 2008

The team really did a fantastic job on the Freedom Ops website. This one might win an award. It is a site for children to report to once they purchase one of the officially licensed U.S. Military Special Operations Toys. There will be games and all sorts of fun things for them to interact with [...]

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Web Analytics Consulting

November 23, 2008

In Actionable Web Analytics the statement is made that, ‘Not knowing what is possible, companies haven’t known what their goals should be.’ What an insightful statement about the nature of the intersection between the needs of the modern corporation and the web analyst. In many cases it falls on the web analyst to explain what [...]

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The Experience of a Self Published Success

November 10, 2008

As part of our continuing conversation discussing using Adwords and Analytics to aid in marketing a product with a low price point, which was sparked by the inquiry from the publicist for The Ethical Executive, Sally Shields has offered to share her experience. Sally is an Amazon.com Best Seller and author of The Daughter-in-Law-Rules 101 [...]

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Marketing Your Product Through Social Media, How?

October 14, 2008

Due to the massive response to our last post about when to use adwords, I’ve asked a few friends to put together guest posts that describe how to market a book, or a product with a low price point using methods other than Adwords Marketing. Our first guest will be Jacob Morgan, social media strategy [...]

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When Not To Choose Adwords

October 7, 2008

I recently had an inquiry from a friendly lady who was interested in using Adwords to help sell her husband’s book The Ethical Executive. I thought it might be a good time for an ethics check before accepting this proposition. Do you think I did the right thing? – — – — – — – [...]

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Atlanta Marketing Conference Calendar

October 1, 2008

Now that OMS is passed and Webmaster Jam Session is over, there will be many of us interested in what the future holds for getting together with our fellow marketers in the Atlanta area. I thought that we could use this calendar to show the upcoming marketing events that are accessible to we in the [...]

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Evolution of SEO

October 1, 2008

I think that there is actually a wealth of thought provoking possibilities in the suggestion that SEO is evolving. ‘SEO is Dead’ seems to be such an inflammatory statement that is sure to get noticed, attacked, defended etc. which of course makes it great link bait. What I find interesting about it though are probably [...]

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