Web Analytics Consulting

November 23, 2008

In Actionable Web Analytics the statement is made that, ‘Not knowing what is possible, companies haven’t known what their goals should be.’

What an insightful statement about the nature of the intersection between the needs of the modern corporation and the web analyst. In many cases it falls on the web analyst to explain what is [...]

Read the full article →

The Experience of a Self Published Success

November 10, 2008

As part of our continuing conversation discussing using Adwords and Analytics to aid in marketing a product with a low price point, which was sparked by the inquiry from the publicist for The Ethical Executive, Sally Shields has offered to share her experience.
Sally is an Amazon.com Best Seller and author of The Daughter-in-Law-Rules
101 Surefire Ways [...]

Read the full article →

Marketing Your Product Through Social Media, How?

October 14, 2008

Due to the massive response to our last post about when to use adwords, I’ve asked a few friends to put together guest posts that describe how to market a book, or a product with a low price point using methods other than Adwords Marketing.
Our first guest will be Jacob Morgan, social media strategy expert [...]

Read the full article →

When Not To Choose Adwords

October 7, 2008

I recently had an inquiry from a friendly lady who was interested in using Adwords to help sell her husband’s book The Ethical Executive. I thought it might be a good time for an ethics check before accepting this proposition.
Do you think I did the right thing?
– — – — – — – — – [...]

Read the full article →

Atlanta Marketing Conference Calendar

October 1, 2008

Now that OMS is passed and Webmaster Jam Session is over, there will be many of us interested in what the future holds for getting together with our fellow marketers in the Atlanta area. I thought that we could use this calendar to show the upcoming marketing events that are accessible to we in the [...]

Read the full article →

Evolution of SEO

October 1, 2008

I think that there is actually a wealth of thought provoking possibilities in the suggestion that SEO is evolving. ‘SEO is Dead’ seems to be such an inflammatory statement that is sure to get noticed, attacked, defended etc. which of course makes it great link bait. What I find interesting about it though are probably [...]

Read the full article →

Capital or Lowercase in SEO

August 27, 2008

I know that singular vs. plural matters in SEO, but does capitalization matter?
It appears to make a difference in the search engines some of the time. The official explanation is that ‘We may take this into account if we can recognize that it is relevant to the query.’ E.g. Someone search for ‘US’ is probably [...]

Read the full article →

Who Uses The Internet?

August 4, 2008

Who Uses the Internet?
Some interesting data on who is using the internet. I found this while I was trying to determine the status of the “Digital Divide” in the United States. Is it worthwhile to market to an adult demographic that has a household income below 30,000 and no education?
The answer is a resounding [...]

Read the full article →

Atlanta SEO Conference

August 2, 2008

Atlanta SEO Meetup
In continued efforts to improve the state of SEO networking in Atlanta we’ve become co-organizers of the Atlanta SEO Meetup Group. This group is designed for website owners or stakeholders to  help them to understand how to get their needs met.
There is also the new Atlanta SEMPO. This group is designed for people [...]

Read the full article →

Google Local Business Results Optimization

July 25, 2008

When the new Google Local Business Results began showing in the search results there was much speculation about what it took to get moved to the top of the listings. Around July of 2006 the methods to rank higher in Google Local was still shrouded in mystery. Apparently not even the top experts had a [...]

Read the full article →

← Previous Entries

Next Entries →