Google TV will change the way that we interact with television. When Google develops a new service, it is interesting to look closely at the potential motives and reasoning the company may have for moving into this space in this particular manner. In this case there are a few major factors that would be easily overlooked.
Ubiquity of Chrome
Adoption continues to grow for the Chrome web browser. It has inched up by a percent month after month until it is now at almost 15% of market share. That is just below IE8. How does this relate to television?
If you watch this video on Chrome OS you will get a better picture of one of the major interests that Google has right now. Chrome OS is meant to replace the traditional operating system. Everything will run in the cloud. Some of the world’s best Google Apps consultants are thrilled with this idea. So how does this relate to television?
The more users become accustomed to using chrome as the interface with Google TV, the easier it will be to adopt it as an operating system.
Behavioral Advertising on Television
As advertising continues to shift and we break into new territory, this change backtracks in a significant way. While most of our discussions have been around moving away from TV and Print because it isn’t “quantifiable relevant targeted tied to metrics” – Google TV will be. They have discussed behavioral targeting to serve the most relevant commercial to you based on all of the data they collect about your activities. Significantly they have even mentioned a quality score associated with the commercials based on whether you click away when a particular commercial shows.
