Facebook Pay Per Click Advertising can be an important part of your marketing strategy. We have experienced low cost and high conversion rates from this channel again and again. Because it is a fairly new platform the costs are low and in the final analysis Facebook PPC is always in the upper 20% in terms of return on investment.
- Low Cost
- Sophisticated Targeting
- High Return on Investment
Will it Work For Us?
Part of the challenge is where to use this tool. Our audience assessment process can help you to understand where Facebook marketing fits into your marketing priorities. This is important for understanding when it can be effective to use PPC advertising on Facebook as well as when to interact in other ways (Custom Facebook Applications, Branded Facebook Pages, etc.)
What Are the Rules of the Road?
Facebook users are somewhat averse to marketing messages. For that reason it is necessary to use fewer and to do everything you can to camouflage them and really make them count. The best way to camo a marketing message is to make it part of a blindingly desirable value proposition. Invite people to join. Think in terms of what adds value to what they’re doing rather than your agenda.
How Can We Get Started?
As with any PPC initiative a thorough assessment is recommended. This purpose of the assessment process is to ensure that the project matches your needs, the expectations are feasible, and that the landscape is appropriate to the needs. Fill out this form for a free consultation to find out if Facebook advertising matches the needs of your brand.
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