About Eric Werner
Eric Werner
Eric Werner is an interactive marketing consultant specializing in Web Analytics, Organic Search Engine Optimization, and Pay-Per-Click Management. After an enlistment as a paratrooper in the U.S. Army, his interest was sparked in this field while working for a company called Internet Marketing and Networking in Roswell Ga in 2001. As an apprentice to an internet marketing authority he learned to take on responsibility for achieving results. In addition to staying ‘in the know’ about the latest changes in the industry, the special skills which allowed him to master this field include his ability to clarify objectives, construct a plan to achieve a positive return on investment, and stay the course until the objectives are achieved.
A results driven Google Certified Adwords Professional, while at Northridge Interactive Eric has engaged in Adwords Management for NRDC.org, currently manages a Google Grant for Youthaids.org, and is leading an ongoing SEO engagement with FAMM.org. Eric contributes regularly to the Online Marketing Council and was recently elected to the position of Vice Chair of the Web Analytics committee.
“I had been managing Adwords campaigns on the side for years while considering myself primarily an Organic SEO Specialist. Then some time back I had the opportunity to compare my abilities in the realm of Analytics and PPC Management to others in this space and have discovered that I am far above the throng in my abilities to make these campaigns perform.
Since then I have focused on developing my Adwords and Web Analytics abilities. This has rounded out my service offering and given me great insight into using Web Analytics and Adwords for advertising and as a means of developing performance indicators which can be used to make strategic decisions about the marketing campaign as a whole. My work and my joy is using these tools to develop significantly positive return on investment for mid-size to large companies who have decided to turn to the web for their business development needs.
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