I know that singular vs. plural matters in SEO, but does capitalization matter?
It appears to make a difference in the search engines some of the time. The official explanation is that ‘We may take this into account if we can recognize that it is relevant to the query.’ E.g. Someone search for ‘US’ is probably looking for info on the United States whereas someone searching for ‘us’ is less likely to. If you check you will see that queries for ‘us magazine’ and ‘US magazine’ return slightly different results. (Now that is the official explanation, in practice I seldom see that to be the case – it really seems more random)
So the answer as it relates to what you’re working on is that I would take how it looks to the potential client into consideration more than anything else. I usually capitalize the first letter of each word in the title and in the description I usually capitalize the first letter of words that I would like to emphasize.
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