Perhaps there are good reasons why you would need that functionality…
I thought that for this post it would be handy to describe my impressions of the usefulness of the program before and after this Adwords Editor Webinar which promises to provide advanced tactics for using the Google Adwords Account Management Tool. If you are interested in registering I am pretty sure that it is free to all.
Advanced AdWords Editor webinar: June 10th
The Google AdWords Editor Team will be holding an advanced training geared towards users who have some experience with AdWords Editor. Please register here to join us on Tuesday, June 10th from 10:30 to 11:30am PDT to find out more about the features and new developments of the account management tool.
Probably the first thing that you should make sure you’re clear on is that whenever you get in to the editor you have to hit the Get Recent Changes button in the upper left hand corner to update the editor. For a while I thought that this button was just for if you made changes in Adwords web based interface while you had the editor open. This isn’t the case. Always click it when you open an account in the editor.
You can keep multiple accounts in editor as well as draft accounts.
If you click export for archiving when you first log into an account before you make any changes then you won’t have to worry about losing data or making an irreparable error.
One thing that is really useful is to use the Adwords Editor to find Duplicate Keywords. (As pictured below)
You can also use the editor to Export your entire account (or sections of the account) in a variety of formats.
You can then make bulk changes and then Import the account back into the editor. For those of you who are getting sick of the slow interfaces this will be an indispensable tool for when you have a lot of changes to make. Some of you may remember the same type of functionality in Yahoo’s older version of their web based interface. This can save you a lot of time.
Some of you may remember an advanced keyword filter that used to be in the web based interface for Adwords. Anyone? Well it was really useful until one day it just vanished. Well it turns out that it was mostly integrated into the Adwords Editor in the Advanced Search option (Pictured Below). You can search the keywords based on a variety of filters such as click thru, conversion rate, cost per click etc.
One area that I wouldn’t mind seeing in Advanced Search would be a filter by placements.
These are just some of the features that I find useful. I will post again after the webinar to keep you abreast of any of the other ways that this tool is fantastically useful.
Please share if there is a way that this tool is particularly useful for you.
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