With regard to Social Media Marketing news, just days ago the Washington post reported on Google announcing that they will provide a service that lets any Web site to become a social site. Currently in Beta, Friend Connect lets any Web site get social features up and running immediately without programming – by merely adding a snippet of code. Available features include invitations, user registration, gallery, reviews, and the ability to post messages, as well as the ability to incorporate third-party applications built in the OpenSocial developer community. This may make it easier for the average small business in Atlanta to have a low cost entry into social media advertising
• Friend Connect appears to be a response to MySpace Data Availability and Facebook Connect
• Friend connect will propel the concept of OpenSocial which, while very significant, has received relatively little notice by the public
• Free services like Friend connect may serve to lower the cost of proprietary social media platforms
• Perhaps most important, the upswing in Social Media marketing is now a large step closer than it was before.
Eric Werner, 5/13/2008, Atlanta
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