Archive for April, 2008

5 Top Internet Marketing Books

Saturday, April 26th, 2008

My first mention on a Major Authority SEO Blog!

I’m very excited to announce that the SEO Guru considered my questions to be good enough to post about on his blog. After a few years in this industry I feel like a late bloomer since I have so little of my own content published on the net. I can tell that those days are quickly coming to an end as I am clearly being forced onto the web kicking and screaming.

The first question comes as a result of the commonly repeated comment:

The SEO Industry is too new to have important books in circulation…The sentiment which would suggest that the entire body of knowledge on this subject is to be found on the internet. This would be a daunting suggestion indeed especially considering the massive amount of worthless content out there on SEO.

The Guru says not so, in fact it is there and it is important to get a grip on the importance of Historical Reference to SEO.

My personal motives in getting the book The Google Story were more along the lines of developing a body of knowledge and arming myself with interesting Google Anecdotes to spill when I am in the middle of Sales Support with potential clients.

It could be useful to you to know

For example, with regard to the news about how Google seems to be butting in the middle of Microsoft’s potential absorption of Yahoo, it may add context and perhaps make it all even a little bit more spicy to know the story of Google’s Acquisition of AOL Europe after Yahoo already had the deal.

It could be useful to you to know

The story of Google’s IPO

What are the Important Books Though?

Enough with the suspense already give us a bulleted list of books so that we can bounce on to another site to satisfy the attention monster.

  • Don’t Make Me Think
    - by Steve Krug
  • The Purple Cow
    - by Seth Godin
  • The Tipping Point
    - by Malcolm Gladwell
  • The Long Tail
    - by Chris Anderson
  • Marketing Warfare
    - by Jack Trout and Al Ries

We invite you to post your own favorites!